Marketing

Soufriere is widely regarded as the tourism mecca of St. Lucia.  However with only about 30 to 40% of the island’s visitors visiting the community yearly, the statistics does not do justice to the description.  As a goal focused organization, we desperately want to reverse that anomaly and allow Soufriere to realize its true potential.

FlyerFor that reason we attempt yearly to use events such as Soufriere Creole Jazz, Carnival and the quadrennial Jounen Kweyol as marketing mediums for the community.  We have over the last three years taken the marketing of the community to the next level and hardly a tourism publication is written without mention of our excellent sites and attractions, mouth watering cuisine and mind boggling accommodation.  Our product is the feature of many tourism documentaries and our hotels the winners of many international awards – bringing even more attention to our small community.  Today we can boast of a Soufriere Tours brochure which highlights everything the community has to offer.

We are willing to support or partner with any industry association which is interested in promoting the virtues and assets of our community to the rest of the world and by so doing bring positive attention to our community. 

Project Type: PROMOTION AND MARKETING 2010
Region Project Name Description Status Month (s) Undertaken
Soufriere Visit A Village Paid for playing of "Visit A Village" info-commercial Ongoing January 2010
Soufriere Website Rebuilding Project Rebuilt SRDF website Ongoing February - August 2010
Soufriere Soufriere Community Radio Community radio 88.5 Soufriere FM goes live on air Ongoing September 2010
Chateau Beclair Tet Paul Marketing Project Developed sales manuals, brochures and TV ad for Tet Paul Nature Trail. Ongoing October - December 2010
Chateau Beclair Tet Paul Marketing Project Tet Paul ad released on television Completed December 2010
Project Type: PROMOTION AND MARKETING 2009
Region Project Name Description Status Month (s) Undertaken
Soufriere 2009 Soufriere Jazz Managed and part-funded activity designed to bring nationals and visitors to Soufriere. Activity also geared towards providing residents with the opportunity to enjoy jazz and local talent Completed May 2009
Soufriere Destination Soufriere Advert Produced TV documentary and advertisement to promote Soufriere's sites and attractions as part of a "destination within a destination" project Completed Aug 2009
Soufriere FCCA Conference and FCCA executives visit to Soufriere in October 09 Hosted 17 cruise ship owners in Soufriere at the end of the FCCA conference. At that event SRDF marketed Soufriere's tourism product to the owners with a view to making Soufriere a port of call. Completed OCt 2009
Soufriere SRDF Website Improvement Presently rebuilding SRDF website to include all sites and attractions of Soufriere Ongoing Aug 2009 - Present
Project Type: PROMOTION AND MARKETING 2008
Region Project Name Description Status Month (s) Undertaken
Soufriere Taiwanese President's Visit Undertook all local arrangements for visit Completed Jan 2008
Soufriere Magazine Advertisements Developed magazine advertisements promoting Soufriere Completed Jan - Dec 2008
Soufriere Prince Charles' Visit Undertook all local arrangements for visit Completed Mar 2008
Soufriere SRDF Website Redeveloped website advertising SRDF and Soufriere Ongoing Sep 2008
Soufriere SRDF Brochure Developed a company brochure Completed Dec 2008
Project Type: PROMOTION AND MARKETING 2007
Region Project Name Description Status Month (s) Undertaken
Soufriere Magazine Ads Advertise Soufriere in seeral major magazines Completed Mar - Dec 2007
Soufriere 2007 Soufriere Jazz Organised and funded Soufriere Jazz Activity used to provide local artist with an opportunity to showcaase local talent and to market the town to nationals and visitors Completed May 2007